Social media marketing is a dynamic and influential digital marketing strategy that leverages various social media platforms to connect with, engage, and influence a target audience. Businesses and individuals use social media channels like Facebook, Instagram, Twitter, and LinkedIn to create and share content that promotes their products, services, or personal brands. This form of marketing capitalizes on the vast user bases and the ability to target specific demographics, making it a powerful tool for building brand awareness, driving website traffic, and generating leads or sales